What do you need?
Content 🎨
Photoshop. Procreate. Final Cut.
I have an ear for language and an eye for arresting visuals.
Insights 🔎
Curiosity. Empathy. Validation.
I build relationships to capture authentic user stories and uncover unspoken pain points.
Creative 💡
All I need is an idea.
Have one? Let’s run with it!
Adaptability is my middle name.
As a long-time expat in Turkey, I navigated massive social, economic, and political turbulence daily—uncertainty shaded every part of my life.
So now, I eat adventure for breakfast. (What, you've never heard of Adventure-Os?) I don't really do "routine." I relish having challenges thrown at me. I love learning new things.
The way I approach the world has served me well in 15+ years of research, and 13+ years of leading teams.
After years of insights work, I've finally found my “just right” calling as a UX researcher. I'm fascinated by the way we use (and abuse) technology, and how devices and media are now intertwined with our daily routines.
I want to be involved—from the ground up—in decisions about where technology will take us tomorrow.
I seek projects that promise widespread impact.
I like to explore, tinker, and bend things around to re-imagine them as something different. I see possibility in almost everything and make connections that others may not.
But what I love most about any job? Connecting to other people and understanding them deeply—whether it's their greatest struggle or why they scoop their ice cream across instead of down.