Hey y’all! I’m Helen. 🕵🏻‍♀️

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What do you need?

Content 🎨

Photoshop. Procreate. Final Cut.

I have an ear for language and an eye for arresting visuals. 

Insights 🔎

Curiosity. Empathy. Validation.

I build relationships to capture authentic user stories and uncover unspoken pain points.

Creative 💡
All I need is an idea.
Have one? Let’s run with it!

Adaptability is my middle name. 

As a long-time expat in Turkey, I navigated massive social, economic, and political turbulence daily—uncertainty shaded every part of my life.

So now, I eat adventure for breakfast. (What, you've never heard of Adventure-Os?) I don't really do "routine." I relish having challenges thrown at me. I love learning new things.

The way I approach the world has served me well in 15+ years of research, and 13+ years of leading teams.

After years of insights work, I've finally found my “just right” calling as a UX researcher. I'm fascinated by the way we use (and abuse) technology, and how devices and media are now intertwined with our daily routines. 

I want to be involved—from the ground up—in decisions about where technology will take us tomorrow.

I seek projects that promise widespread impact. 

I like to explore, tinker, and bend things around to re-imagine them as something different. I see possibility in almost everything and make connections that others may not.

But what I love most about any job? Connecting to other people and understanding them deeply—whether it's their greatest struggle or why they scoop their ice cream across instead of down. 

Find out what the right questions can uncover.

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